John Silvani, President and CEO
In today’s financial accounting space, organizations face numerous challenges. One among them is reliance on siloed systems, which usually lacks interoperability. As the majority of organizations use disparate systems for various tasks such as finance, sales, and marketing, achieving business efficiency has become a pipe dream. The organizations have to always switch between multiple applications to get the required data, which makes the data processing a tedious and time-consuming task. That’s not all; most organizations today have multiple entities and subsidiaries, for legal issues, to manage partner interest or for marketing purposes. In such a situation, collecting the data from different companies and managing the entire financial activities has proven to be a tough row to hoe for accountants. To address these challenges, organizations need a dynamic platform that can ease the life of an accountant by unifying all the financial and accounting activities from multiple locations under one roof.
Exclusively developed for smart financials, Gravity SoftwareTM is a cloud-based resource planning and accounting application that allows customers to combine all their business systems present in different legal entities into one central financial database. Built on the Microsoft Power Platform (aka Dynamics 365 CRM), Gravity Software gives organizations the ability to streamline their business processes and gain real-time visibility into the business, which helps them in making informed decisions and improving the bottom-line. Users can easily navigate from Gravity’s back-office financial business solution to front office sales, services, and marketing. “By offering a single cohesive system to manage a customer’s needs, we not only provide a 360-degree view of business operations but also reduce costs and inefficiencies associated with billing tasks,” says John Silvani, President and CEO of Gravity Software.
Being a reliable Microsoft partner, Gravity grants its customers’ access to all the features and functionalities associated with Microsoft Dynamics 365. For instance, customers can easily access all the information from the platform to create personalized dashboards to meet their business process needs. Embedded with Microsoft Power BI, Gravity’s business application allows organizations to report and analyze the data quickly while efficiently managing the complicated bookkeeping tasks. With the help of the Microsoft Platform, users can build and maintain business applications.
Gravity Software is also integrated with several superior features that include revenue and expense recognition, dimensional reporting, inventory management, VAT calculations, and more. “Delivered as a SaaS solution, Gravity Software allows organizations to choose specific services necessary for them,” asserts Silvani.
Combined with such sophisticated features, Gravity Software has assisted several organizations from various verticals in making accounting smarter and faster. In an instance, 360 Destination Group, a full-service destination management company (DMC), was struggling with a growing amount of inefficiency and redundancies in their business processes. Their accounting system, QuickBooks was unable to account for intercompany transactions accurately. They had to log in and log out across different applications, which involved a lot of manual work giving rise to a great deal of redundant work. To alleviate this redundancy, the company adopted Gravity’s cloud-based accounting solution. The account executives of 360 Destination Group started using the sales side of the Microsoft Dynamics 365 platform to reduce the redundancy. The 360 Destination group leveraged Gravity’s advanced multi-company feature and its consolidated financial reporting capabilities that enabled their transactions to be updated across multiple companies without having to enter information into the databases manually. Gravity’s various dimension functionality also allowed the 360 Destination Group to accurately track each of their projects from the cradle to the grave.
Being a partner-focused organization, Gravity’s sales and implementations go through a partner channel, to work not only for their own profitability but also for the partner’s benefit, thereby, encouraging stronger clients and partnerships. For the road ahead, Gravity plans to increase its branding across the globe. “We are evolving but slowly and carefully. In the next 12 to 18 months, people should be aware that whenever they consider adopting a financial system, we want to be their first choice,” concludes Silvani.